BT wanted to better understand their customers’ strategic priorities, so solutions could be designed to match, and deliver better business outcomes.
The challenge was to deliver a high quality event that was attractive to Chief Information Officers and Chief Technology Officers from some of the world’s largest organisations and keep their interest sufficient to bring them back together every six to nine months.
We led the development and delivery of an exclusive event known as the Global Advisory Board, where customers were able to feedback on BT product strategy whilst engaging in high quality conversation about their needs and how collaboratively products and services could be developed in future.
We delivered the Global Advisory Board for three years, from programming to content and event delivery, managing a complex event for some of the technology sector’s most Senior Executives.
