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Connect with what matters.


Data shows the way. Economics sets the limits. Emotion breaks through. We help marketing teams cut through complexity and deliver results.

With 20 years of experience, we’ve seen marketing become bloated, fragmented, and increasingly disconnected from business needs. In an age of doing more with less, we help marketing teams put down the data and return to first principles, re-connecting with customer and business.

We bring it back to what matters; clear thinking, emotional intelligence, creative that performs through smart distribution. In a world of shrinking budgets and scattered attention, we simplify the process, move fast, and make every moment count.


TEAM

Meet a senior team of strategists, creatives, and marketers who turn complex challenges into clear, effective action. With decades of client-side and agency experience, we bring sharp insight, bold ideas, and seamless delivery across the full marketing mix.

From brand to campaign, content to CRM, we fill the gaps, lift the pressure, and unlock value -quickly and intelligently. Trusted by teams to cut through complexity and deliver real results, with clarity, creativity, and kindness at our core.

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Ian Thatcher
Managing Director
A strategist who uncovers hidden patterns and drives smarter, faster marketing decisions with clarity and impact.

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Zoe Cook
Creative Comms
Delivering sharp, impactful content and communications that drive brand success.

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Alex Warner
Videographer
Skilled videographer and editor, blending sharp shooting with seamless post-production to bring stories to life.

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Lucy Thatcher
Operations Director
A twenty year career developing communcation and engagement programmes for clients.

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Jeremy Samways
AI Expert
Driving education and empowerment for the next generation through innovative technology and strategic growth.

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Gavin McFarland
Website Designer
Award-nominated UX designer turning complex ideas into clean, user-first digital products.

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Nikki Thompson
Programme Manager
A trusted producer and event planner known for making creative visions a reality.

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Roz Evans
Graphic Designer
Crafting creative, dependable marketing visuals with skill, and a strong collaborative approach.

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James Powell
Analyst Consultant
Former Head of Research at Nationwide and PA Consulting analyst, now shaping strategy at ABE.

Sean Carnegie
Radio Advertising
Producing engaging audio creative that delivers results for some awesome brands.

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Rafi Stone
Marketing Specialist
International marketer and creative director with award-winning campaigns that drive global brand success and real impact.

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