Tony Gee is renowned for providing engineering expertise to some of the world’s more famous structures (The HSBC HQ building, London Eye, Mandalay Bay Hotel and The Doha Link, amongst others), but faced a challenge with how to articulate its value to those that didn’t already know the business.
To engage with clients, connect with new audiences and stand out, Tony Gee needed to re-establish what it stands for in todays engineering arena. We took the business back to brand and through guided collaboration developed a powerful narrative that conveys Tony Gee’s dedication to sustainability, meeting future societal need via delivering high quality design of built environments.
The business now has a new central message delivered via a website, along with a revised visual theme and re-invigorated approach to marketing communications, inspiring outcomes with new clients.
