BT’s Global annual sales kick off was designed to motivate and educate BT’s Global sales force for the year ahead on product launches and training around new solutions to sell customers.
In 2021, the kick off utilised an innovative virtual world, bringing together broadcast key note sessions with live interactive events, pre-recorded content, additional resources and replays. In 2022, the relaxing of pandemic rules allowed for teams to gather in a more hybrid way, with small groups meeting face to face in offices around the world for networking and vendor sessions, whilst the main content was broadcast using Extended Reality, blending live in studio, remote and pre-recorded content.
