BT needed to find a new way of demonstrating the complexity of its full range of products and services. The experience of seeing technology in action now and getting a glimpse of the future is often the most effective way of improving a customer’s understanding and thus the speed and value of sales.
The move to a new head office in London’s Aldgate provided BT the opportunity to build a new customer experience centre (CEC) consisting of physical demonstrations of collaboration, infrastructure and security products, integrated into a cohesive product suite that delivered an “art of the possible” vision of the future. The space itself comprises meeting rooms, event spaces, demonstration rooms and an innovation space, situated over two floors.
We were responsible for the successful delivery of the CEC, from the initial brief, strategy, design, project management and launch, managing external contractors and internal experts.
Launched in 2022, the site has already welcomed tens of thousands of people through its doors and remains constantly in demand from both clients and sales teams globally.
