Client
BT
Challenge
BT needed to reenergise its global salesforce after a disruptive period and equip them to sell a new suite of solutions.
Solution
We designed a hybrid global kick-off event that educated, inspired, and reconnected 15,000 sellers worldwide.
Coming out of the pandemic, BT faced a challenge: how to align and energise a 15,000-strong global sales team in a world where large gatherings still weren’t viable. But the business couldn’t afford to lose momentum - new products were launching, and confidence to sell them was critical.
We reimagined BT’s annual sales kick-off. Instead of a single large venue, we orchestrated a hybrid experience: localised meet-ups in offices across the globe, supported by a central broadcast using Extended Reality (XR). Live, remote, and pre-recorded content came together to deliver clarity, consistency, and impact.
We managed every part of the delivery - from strategy, content, and design to logistics and production - ensuring the event did more than inform. It galvanised.
Impact
A more confident, connected sales team, equipped with the tools, training, and motivation to hit the year running.
