We helped LG Wood talk to a new market

Client
LGW

Challenge
A specialist contractor ready to move beyond subcontracting needed a brand that could speak to a new market. 

Solution
We gave LGW the identity, language and tools to present its innovation-led offer with confidence. 

With over 20 years' experience in wastewater repair and maintenance, LGW had built its reputation quietly, delivering essential work behind the scenes for tier one engineering firms. 

But with growth came ambition. LGW was ready to speak for itself. Moving into new innovation-led territory meant communicating not just what they do, but the value they bring - clearly, confidently, and to the right audience. 

We worked with LGW to develop a refreshed brand and tone of voice that reflected its technical expertise and new strategic direction. This thinking fed directly into a new website, communications plan, and creative content, helping the business stand out in a market where clarity and credibility are critical. 

Impact
Now, LGW doesn’t just do the work. It leads the conversation. 

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