Client
Justin’s World
Challenge
Launching a beloved TV personality into an entirely new market through a kids’ educational app series.
Solution
We co-created and launched the Justin’s World app portfolio - generating 1M downloads, critical acclaim, and national media attention.
When children’s TV icon Justin Fletcher (aka Mr Tumble) partnered with app developer NTL, the ambition was clear: to bring his world of playful learning into the digital space through a series of educational gaming apps.
Our co-founder Ian Thatcher joined the leadership team behind the new venture, helping to shape, write, and market the “Justin’s World” series from the ground up - blending entertainment value with educational impact.
The results spoke for themselves:
– 1 million downloads across the portfolio
– App Store Editors’ Choice recognition
– Named Best Kids App by Wired Magazine
– A 9,000-person launch event sold out via national press
Impact
The project successfully transitioned a much-loved brand into a new digital era, reaching new audiences while retaining the heart of what made it special.
