We gave ET Works the brand strategy to increase market share

Client
ET Works

Challenge
A 27-year-old business with ambitious growth targets, but no clear identity to help get there. 

Solution
A rebrand and repositioning that aligned the company’s heritage with its future, and made it easier to market and easier to buy from. 

ET Works (formerly Eurotech Computer Services) aimed to double its revenue in 5 years, but its name and positioning didn’t reflect its ambition. 

We helped them reshape their identity from the ground up. The new name, ET Works, was built with intent: 

• “ET” nodded to both their origins (Eurotech) and recent Norwegian acquisition (Eiker Technologies) 

• “Works” reflected their hands-on approach and commitment to proven, working solutions 

From there, we built out a sharper positioning and clearer value proposition - one that gave marketing, sales, and partners the tools they needed to move faster and speak with consistency. This included campaign planning, ABM, and partner co-marketing strategies to reach the right buyers in the right way. 

Impact
ET Works was named one of just seven UK resellers in the CRN “Ones to Watch” growth report.