Client
PACE at Pineapple Dance Studios
Challenge
Bring to life the role of process and autonomy in delivering consistent, high-level performance.
Solution
We staged a high-energy event at Pineapple Dance Studios to show, not tell, how systems empower people.
To help its clients think differently about systems, processes, and human autonomy, Pace partnered with us to design a bold and unexpected event, hosted inside the iconic Pineapple Dance Studios in London.
In front of a live audience of tech leaders and transformation specialists, choreographer and director Christina Andrea took guests through a working dance rehearsal, showing how even the most explosive creativity relies on structure, repetition, and adaptation.
Attendees witnessed first-hand how mastery isn’t just about raw talent - it’s the result of fine-tuning a process until it becomes second nature. It was a compelling metaphor for business transformation: you can’t scale chaos, but you can scale clarity.
Impact
Set against the backdrop of a studio synonymous with performance, the event brought the theory of process-led transformation to life – unforgettable, high energy, and designed to land with impact.
