Client
GSMA
Challenge
Make the industry take notice of Open Gateway - one year on from launch.
Solution
We turned a technical telco initiative into the headline act at the world’s biggest connectivity event.
One year after its global debut, the GSMA’s Open Gateway needed more than a recap - it needed to show momentum, progress, and purpose. And with over 100,000 visitors descending on MWC Barcelona 2024, the stage was set.
We developed and delivered a communications strategy that placed Open Gateway at the heart of the event, from a high-profile opening keynote to global press coverage, live demos and a packed developer conference. Our goal: to show that 5G network APIs weren’t just a technical promise, but a commercial reality.
Impact
The results spoke volumes:
– 11,000+ media mentions
– 300 developers engaged
– 48-hour hackathon buzzing with innovation
Open Gateway was talk of the town!
